A full event identity system for the Farm Credit Mid-America Sales Conference, built around the 2024 theme “Fields of Opportunity.” The work included conference logo and wordmark development, event signage, registration materials, a branded trivia card series designed to drive engagement on the show floor, and a presentation template system for the Rural 1st track. The design language drew from Farm Credit Mid-America’s visual equity while establishing a distinct conference identity that connected the brand’s agricultural roots to its sales-driven mission.